ABOUT US
FOUNDERS
We are Shane and Cynthia Hicks, the founders of RebootVA.org.
Shane graduated from the United States Military Academy at West Point. Early in his military career, he took a blow to the head in hand-to-hand combat training that resulted in two torn retinas, a concussion, traumatic brain injury (TBI), and PTSD. After three surgeries, Shane was unexpectedly medically separated and had to fight for disability benefits. He then struggled to build a business within his residual capacity while finding employment opportunities for his formerly unemployed military spouse. Together, they learned the power of relationship marketing.
For over ten years, Shane and his wife have helped coach numerous startups and established businesses to follow a proven relationship marketing system to grow their businesses.
RebootVA.org intends to provide coaching and resources to Veterans through this system.
Thank you for helping support our Veterans.
Shane & Cindy
FOUNDERS
We are Shane and Cynthia Hicks, the founders of RebootVA.org.
Shane graduated from the United States Military Academy at West Point. Early in his military career, he took a blow to the head in hand-to-hand combat training that resulted in two torn retinas, a concussion, traumatic brain injury (TBI), and PTSD. After three surgeries, Shane was unexpectedly medically separated and had to fight for disability benefits. He then struggled to build a business within his residual capacity while finding employment opportunities for his formerly unemployed military spouse. Together, they learned the power of relationship marketing.
For over ten years, Shane and his wife have helped coach numerous startups and established businesses to follow a proven relationship marketing system to grow their businesses.
RebootVA.org intends to provide coaching and resources to Veterans through this system.
Thank you for helping support our Veterans.
Shane & Cindy
Press Program Lead
Courtney Racho is a devoted wife, mother, business owner, and author, passionately committed to supporting military families. Actively volunteering in her church and local community, she strives to make a positive impact. Drawing from her own childhood experiences of seeking guidance and acceptance, Courtney is dedicated to sharing the wisdom she has gained over the years. As an editor for RebootVA Press, she aims to provide valuable resources in our ever evolving digital library.
Network / Coaching Program Lead
Rich Moyers is a business coach based in Maryland. He is the President and Head Coach of Business Profit Max, a firm that specializes in helping owners of small and medium-sized businesses regain control of their calendars and unleash profitability without having to focus on increased marketing, advertising, or paid lead generation activities. Rich has almost two decades of business experience to leverage from the federal government, nonprofit, and for-profit private sectors.
Raised in a large, military family – with his grandfather ‘hero’ having served in WWII, Korea, and Vietnam – Rich himself retired from the Army after having earned his commission from the United States Military Academy at West Point, served with the Department of Defense and the US Border Patrol, instructed both technical and recreational SCUBA, worked within the EEO community and sexual assault victim advocacy, and directed a non-profit before founding Business Profit Max. He has studied leadership psychology and systems engineering at the bachelor’s, engineering management at the master’s, and systems and business administration – organizational leadership at the doctoral degree levels. He is highly engaged in his community, having volunteered with Big Brothers/Big Sisters, the Special Olympics, and numerous local events as well as has coached and officiated youth athletics for three decades.
Rich’s expertise in and passion for service integrates well into both his coaching, where he helps career transitioning / change of mission for servicemembers and veterans from uniform to either employee or employer, and counseling services for those navigating their way through current challenges.
On a personal note, Rich is married to Desiree with two amazing children – and a rescue ‘fur baby’ dog! He considers himself a ‘raccoon’ for learning (constantly curious), is an avid reader, ‘big into’ sports, and is very much an audiophile.
Network / Coaching Program Lead
Rich Moyers is a business coach based in Maryland. He is the President and Head Coach of Business Profit Max, a firm that specializes in helping owners of small and medium-sized businesses regain control of their calendars and unleash profitability without having to focus on increased marketing, advertising, or paid lead generation activities. Rich has almost two decades of business experience to leverage from the federal government, nonprofit, and for-profit private sectors.
Raised in a large, military family – with his grandfather ‘hero’ having served in WWII, Korea, and Vietnam – Rich himself retired from the Army after having earned his commission from the United States Military Academy at West Point, served with the Department of Defense and the US Border Patrol, instructed both technical and recreational SCUBA, worked within the EEO community and sexual assault victim advocacy, and directed a non-profit before founding Business Profit Max. He has studied leadership psychology and systems engineering at the bachelor’s, engineering management at the master’s, and systems and business administration – organizational leadership at the doctoral degree levels. He is highly engaged in his community, having volunteered with Big Brothers/Big Sisters, the Special Olympics, and numerous local events as well as has coached and officiated youth athletics for three decades.
Rich’s expertise in and passion for service integrates well into both his coaching, where he helps career transitioning / change of mission for servicemembers and veterans from uniform to either employee or employer, and counseling services for those navigating their way through current challenges.
On a personal note, Rich is married to Desiree with two amazing children – and a rescue ‘fur baby’ dog! He considers himself a ‘raccoon’ for learning (constantly curious), is an avid reader, ‘big into’ sports, and is very much an audiophile.
Affiliates Program Lead
Lela Hargrove served 22 years in the Air Force as a Master Sergeant (MSGT). During her assignment in Aviano, Italy, she served as Nursing Services Superintendent and Independent Duty Medical Technician (IDMT) supervisor, providing IDMT’s to the Gulf War. She further served outside the military in Kuwait during the Iraq War and at Brook Army Medical Center’s Behavioral Medicine Clinic before retiring from Civil Service in 2014.
Lela has practiced as a Naturopathic Wellness Consultant on a part time basis since 2009 and now pursues holistic health full time. She is further committed to supporting our non-profit in attaining financial sustainability through various affiliate programs.
BOOTS TO BUSINESS
PROGRAM LEAD
Rene Soliz is a financial advisor based in San Antonio, Texas. He is the Founder and CEO of Freedom Wealth, where he specializes in investment management, financial planning, and retirement planning. Rene has over seven years of experience in the finance industry, having worked at LPL Financial LLC, Edward Jones, and USAA.
Rene is a longtime San Antonio resident and holds a bachelor's degree in small business management and entrepreneurship from UTSA. He is dedicated to helping clients achieve financial independence and is actively involved in his community, raising funds for various charities.
On a personal note, Rene is married to his wife, Patrice, and they have three young boys. He enjoys spending time with his family and giving back to the community.
BOOTS TO BUSINESS
PROGRAM LEAD
Rene Soliz is a financial advisor based in San Antonio, Texas. He is the Founder and CEO of Freedom Wealth, where he specializes in investment management, financial planning, and retirement planning. Rene has over seven years of experience in the finance industry, having worked at LPL Financial LLC, Edward Jones, and USAA.
Rene is a longtime San Antonio resident and holds a bachelor's degree in small business management and entrepreneurship from UTSA. He is dedicated to helping clients achieve financial independence and is actively involved in his community, raising funds for various charities.
On a personal note, Rene is married to his wife, Patrice, and they have three young boys. He enjoys spending time with his family and giving back to the community.
WINE FOR WARRIORS
PROGRAM LEAD
Karen Dayle is a retired Air Force Lieutenant Colonel (LTC) residing in Converse, Texas. She has strong organizational leadership, team building, and analytical skills and has successfully managed multiple projects, operations, and resources with NATO partners.
She is currently a life insurance agent affiliated with Global Financial Impact, leveraging over six years of experience in the insurance industry. She has a stated passion for protecting and empowering hardworking Americans to secure their financial future and provide them peace of mind.